We know how important your kiddo's oral health is. That's why Frost is made with clean ingredients that not only taste great but come with added benefits such as anti-inflammatory, antioxidants, and gum strengthening. Unlike the competition, our products do not use any sugars, parabens, or sodium lauryl sulfate (SLS) so that little teeth can have the best cleaning experience without the harsh chemicals.

Studies have shown that although drinking fluoride can affect brain tissue, fluoride in toothpaste is not ingested and remains the gold standard in cavity protection. It is recommended by the American Dental Association and the American Academy of Pediatric Dentistry to brush with fluoride. We offer both fluoride and fluoride-free options so that parents can choose the best option for their kiddo's teeth.

SNOW and Frost by SNOW are two separate companies, both with the mission of caring for healthy smiles of all ages.

Yes. Frost has been tested with kids, parents, and with the testing guidelines required and recommended by the FDA.