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Vegan & Cruelty-Free
Sugar-Free
Gentle on Enamel
Tastes Like Summer
Clean Ingredients
Sulfate-Free

Brush Like It's
Your Birthday

Choosing the best oral care products for your kids isn't about which movie characters are on the package. That's why Frost's team 🐻‍❄️ 🐧 of scientists engineered a toothpaste using healthy, kid-friendly ingredients—because mom and dad deserve peace of mind, and kids deserve a consistent (but tasty) brushing routine.

The Family Line-Up

Shop our family of oral care products

Birthday Cake Toothpaste (Fluoride-Free)

Rated 4.9 out of 5

Based on 12 reviews

$9.95

Bubblegum Burst Mouthwash

Rated 5.0 out of 5

Based on 2 reviews

$9.95

Chocolate Flossers

Rated 5.0 out of 5

Based on 3 reviews

$7.95

Birthday Cake Toothpaste (Fluoride-Free)

Rated 4.9 out of 5

Based on 12 reviews

$9.95

Bubblegum Burst Mouthwash

Rated 5.0 out of 5

Based on 2 reviews

$9.95

Chocolate Milk Flossers

Rated 5.0 out of 5

Based on 3 reviews

$7.95

Child’s Battery Powered Toothbrush

$19.95

Let's do the toothbrush wiggle, because your kiddo's plaque and cavities are not invited to this party. Our bear-y fun brush offers a powerful cleaning experience and requires just one (included) AAA battery. With a replaceable brush head, easily switch out the bristles so little smiles stay healthy, clean, and strong.

Battery-powered

Replaceable brush heads

One AAA battery included

Bear-y cute shape

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Free from the
bad stuff

Our standards are very high. We'll never use unhealthy
ingredients like SLS, carrageenan, propylene glycol, or
triclosan — all of which can cause ugly side effects like
ulcers, inflammation, and more. We're not having it. 👎

Care that goes the
extra mile

At Frost, we share a real passion for healthy and efficient smile
care. After seeing the lack of non-toxic toothpaste options for
kids, we set out to design a line of fun, healthy oral care products
with ingredients that parents can feel good about. Cheers to that!

A win-win for
parents and kids

Smile care for the whole family means formulating a
toothpaste both parents and kids can get behind. That
means no harmful ingredients, and only the tastiest, all-
natural flavors to get your kids excited for brush time!

Meet the Frost Family

Frequently Asked
Questions (FAQs)

We know how important your kiddo's oral health is. That's why Frost is made with clean ingredients that not only taste great but come with added benefits such as anti-inflammatory, antioxidants, and gum strengthening. Unlike the competition, our products do not use any sugars, parabens, or sodium lauryl sulfate (SLS) so that little teeth can have the best cleaning experience without the harsh chemicals.

Studies have shown that although drinking fluoride can affect brain tissue, fluoride in toothpaste is not ingested and remains the gold standard in cavity protection. It is recommended by the American Dental Association and the American Academy of Pediatric Dentistry to brush with fluoride. We offer both fluoride and fluoride-free options so that parents can choose the best option for their kiddo's teeth.

SNOW and Frost by SNOW are two separate companies, both with the mission of caring for healthy smiles of all ages.

Yes. Frost has been tested with kids, parents, and with the testing guidelines required and recommended by the FDA.

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