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Made in USA
Free, Fast Shipping
Easy Returns
Made in USA
Free, Fast Shipping
Easy Returns
Made in USA
Free, Fast Shipping
Easy Returns
Made in USA
Free, Fast Shipping
Easy Returns
Made in USA
Free, Fast Shipping
Easy Returns

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  • Vegan & Cruelty-Free
  • Sugar-Free
  • Strengthens Enamel
  • Tastes Like Dessert
  • Kid-Friendly Ingredients

Choosing the best oral care products for your kids isn't about which movie characters are on the package. That's why Frost's team 🐻‍❄️ 🐧 of scientists engineered a toothpaste using healthy, kid-friendly ingredients—because mom and dad deserve peace of mind, and kids deserve a consistent (but tasty) brushing routine.

Your Kids Will
Rush to Brush

  • Sulfate-Free
  • Triclosan-Free
  • Gluten-Free
  • ️Sugar-Free
  • Vegan & Cruelty-Free
  • Dentist-Formulated
  • Strengthens Enamel
  • All-Natural Flavors

.5oz Sample Birthday Cake Toothpaste

$ 2.50

Like a party in your mouth! Our delicious toothpaste encourages kids to build healthy habits as it polishes their teeth, strengthens enamel, and tastes pretty magical. Formulated with an all-natural blend of berries and minerals to keep parents and kids smiling from cheek to cheek.

Vegan & Cruelty-Free

Clean Ingredients



Strengthens Enamel

Tastes Like Dessert

Lavender Oil

Natural anti-inflammatory known to help with allergies & even eczema. 2500 years and counting!

Hawthorn Berry

Rich in antioxidants with anti-inflammatory properties, gently strengthening their gums. Awe yeah!

Goji Berry

Great source of nutrients & minerals to help fight against gingivitis & free radicals. Sign me up!


The same mineral found in your teeth helps ease tooth sensitivity, encourages healthy tooth growth & remineralizes tooth enamel. Yes please.

Free from the
bad stuff

Our standards are very high. We'll never use unhealthy
ingredients like SLS, carrageenan, propylene glycol, or
triclosan — all of which can cause ugly side effects like
ulcers, inflammation, and more. We're not having it. 👎

Care that goes
the extra mile

At Frost, we share a real passion for healthy and efficient smile
care. After seeing the lack of non-toxic toothpaste options for
kids, we set out to design a line of fun, healthy oral care products
with ingredients that parents can feel good about. Cheers to that!

A win-win for parents and kids

Smile care for the whole family means formulating a
toothpaste both parents and kids can get behind. That
means no harmful ingredients, and only the tastiest, all-
natural flavors to get your kids excited for brush time!


We know how important your kiddo's oral health is. That's why Frost is made with clean ingredients that not only taste great but come with added benefits such as anti-inflammatory, antioxidants, and gum strengthening. Unlike the competition, our products do not use any sugars, parabens, or sodium lauryl sulfate (SLS) so that little teeth can have the best cleaning experience without the harsh chemicals.

You can try a sample of our birthday cake toothpaste right away! Our full line of products will be ready to ship in November.

Studies have shown that although drinking fluoride can affect brain tissue, fluoride in toothpaste is not ingested and remains the gold standard in cavity protection. It is recommended by the American Dental Association and the American Academy of Pediatric Dentistry to brush with fluoride. We offer both fluoride and fluoride-free options so that parents can choose the best option for their kiddo's teeth.

SNOW and Frost by SNOW are two separate companies, both with the mission of caring for healthy smiles of all ages.

Motivating your kids to look over their dental health is hard! Our products come in exciting flavors and designs so your kids will want to take care of their teeth day and night. Plus, they're made with clean ingredients that are gentle to small smiles, but tough on plaque and bacteria.

Frost products are made with safe ingredients that are not harmful to children. Please contact your health care professional if you have any questions relating to our ingredients. If an excessive amount of fluoridated product is swallowed, please contact Poison Control.

Yes. Frost is made with thoughtful and safe ingredients and meets all testing and safety requirements outlined by the FDA.

Yes. Frost has been tested with kids, parents, and with the testing guidelines required and recommended by the FDA.

.5oz Sample Birthday
Cake Toothpaste